• Category: Web/Experiential
• Client: Mountain Dew - PepsiCo Studio, USA
• Project date: 2024
• Role: Producer

We created this interactive campaign at Makers in collaboration with PepsiCo Studio for one of their brands, MTN DEW. The experience gave fans a chance to win free DEW by spotting the Northern Lights. Each day from 12–8 a.m., visitors could tune into a live stream and click the “Free DEW” button when the lights appeared.

The first 2,000 people to claim each day won a free bottle, with over 10,000 bottles given away during the campaign. One lucky winner also received a grand prize trip for two to Whistler Blackcomb to see the Northern Lights in person.

A unique blend of real-time excitement and digital engagement.