• Category: Experiential/AI
• Client: Nissan Canada, Juniper Park\TBWA
• Project date: 2024
• Role: Producer (R&D & Pre-production)

In collaboration with Juniper Park\TBWA, we at Makers produced Reimagining the test-drive in an electric way

We helped to introduce the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.