• Category: Web/Social Media
• Client: Chobani, USA
• Project year: 2022
• Role: Senior Producer

We teamed up with Chobani USA and brewed up a website that made taste buds dance! We were talking about the Chief Flavor Taster Contest - an epic showdown where fans got to rank their favorite Flip® flavors! It all happened in honor of National Greek Yogurt Month, and it was the perfect way to stir up some excitement and introduce a younger crowd to the world of Chobani.

This party was taken to TikTok as it was the ideal platform for this great contest, especially when it came to reaching a younger generation of Greek Yogurt enthusiasts. We got those taste buds tingling and those fingers tapping, all while building on the brand's existing marketing efforts.