Corona Recharge - Ad/Activation
- Category: Experiential Marketing
- Client: Corona, Milan - Italy
- Project year: 2022
- Role: Sr. Integrated Producer
What if you could turn a dying phone into a relaxing round of beers? Disconnecting from the digital world to reconnect with yourself and a premium Mexican-style Lager.
For this refreshing campaign, We were responsible for the design, fabrication, development, and production of a beer fridge that using an AI machine-learning only opens with a dying phone. Turning the stress of a low battery into a relaxing round of beers.