Corona Recharge - Ad/Activation

  • Category: Experiential Marketing
  • Client: Corona, Milan - Italy
  • Project year: 2022
  • Role: Sr. Integrated Producer

What if you could turn a dying phone into a relaxing round of beers? Disconnecting from the digital world to reconnect with yourself and a premium Mexican-style Lager.

For this refreshing campaign, We were responsible for the design, fabrication, development, and production of a beer fridge that using an AI machine-learning only opens with a dying phone. Turning the stress of a low battery into a relaxing round of beers.