• Category: Experiential Marketing
• Client: AMEX - Momentum Worldwide, USA
• Project year: 2022
• Role: Co-producer (Technology)

Thinkingnbox teamed up with Momentum Worldwide, American Express, and National Basketball Association (NBA) to create "The Amex Lab." For 4 nights in Soho, NYC, where players had the opportunity to level up their real-life skills!

We designed and developed a game experience that utilized LED floor that detected and tracked players through their challenges while dynamically triggering the cameras around the court that encouraged people to share their highlights. The sharable, unique content had a 90% open rate and 1065 player downloads.